Category
Practice

Reuse only works if it comes back
A reusable pack is worse than a single-use one until it has completed enough trips. The return rate decides where that line falls.

We told a client to do nothing
Their packaging was already the lowest-impact option available. The interesting part is why nobody had told them.

Downgauge before you substitute
The cheapest packaging improvement is usually less of what you already use, and it is the one nobody gets excited about.

Why we publish our methods
A test result you cannot interrogate is a claim. We publish the conditions so you can disagree with them.